Gusto Sports Management was established in May 2019 by Paul Storer and exists as a sports management agency to manage talent with integrity.
Founding Director Paul Storer has experience both within the game and in commercial business and, after extensive research into what players actually want from their agent, decided to take the leap and Gusto Sports Management Ltd was born.
As part of the research we spoke to players at all levels of the game, from the Premier League down to National League North, including current and former internationals in order to find out what they want from their agents, what they do and don’t like, and most importantly, how they would improve the service.
The key point to emerge was that of communication in both the bad times and the good. Indeed, it was felt more important that communication between agent and player was integral during the bad times whether that is due to an injury, being out of the first team or, being out of contract. Honesty at all times was also given to us as a major factor by players as to what they wanted to see from their agents.
It is on these principles that Gusto Sports Management is built. We pride ourselves on creating first class relationships with our clients, taking every opportunity to watch them in action and to speak to them after every game, not just about their performances but also about their lives, any issues they may be facing and to offer guidance wherever possible.
We don’t want to limit ourselves to men’s football, we have a keen interest in the Ladies game and also experience within other sports too.
Gusto Sports Management provides a full range of services to our clients within the sporting world. We do this by holding an initial meeting where we can get to know the player, find out what is important to them and really develop a relationship to see if Gusto is the right fit for them.
As well as the things that you would expect from any professional agency such as contract negotiations, transfer negotiations and sourcing clubs, we also work with a number of preferred partners offering everything from financial and legal advice, contacts for cars, personal commercial image rights deals and health & mental wellbeing advice.
We are available 24/7 for our clients and promise an open, honest and friendly service at all times.
As well as working with footballers, Gusto Sports Management have a strong skillset in working with coaches and managers and those individuals looking to make the transition towards the end of their playing careers.
WHO ARE GUSTO
Gusto Sports Management was formed in May 2019, but was discussed and planned for months in advance driven by the love of the game resulting in the inception of Gusto.
PAUL STORER Managing Director
Paul Storer is Gusto’s Managing Director and has successfully run and managed commercial enterprises for over 15 years. From a manufacturing and distribution background, Paul has led teams of over 100 staff in the effective management and development of business growth and profitable expansion in alignment with organisational goals. Paul has spearheaded the sale of two businesses and as a result, has advanced skills in negotiation and co-operation in order to get the most efficient and effective outcome for the parties involved.
Relationship management and ensuring the most productive and paramount results means Paul represents clients with their best interests at the forefront. Integrity and good judgment are skills which allow Paul, along with the rest of the team at Gusto Sports Management, to effectively represent clients while having the commercial foresight to achieve the optimum transaction outcome for all concerned.
Outside of his work life, Paul has a great interest in all sports and has played football at a semi-professional level. Paul has also managed various teams at a local league level. Paul also holds his FA Intermediary Licence.
FA Registered Intermediary; IMS004037
NEIL JOY Consultant
Neil Joy has over 20 years’ experience working in the professional football industry as an accountant, club secretary and chief executive, predominantly in the Football League with Oldham Athletic, where he also sat on the Board of Directors, and in the National League with AFC Fylde. He currently serves as an independent disciplinary panel member of Manchester County FA and maintains a significant interest in grassroots football in his role as Treasurer of Glossop North End Juniors & Ladies, a registered Charity
Neil Joy said about his appointment;
“I am delighted to be joining the team at Gusto Sports Management. After initial discussions with Paul Storer, it was clear that he wants to bring a fresh and dynamic approach to the industry and this, coupled with his passion, professionalism, and commitment to ensuring his clients receive the highest standard of advice and representation meant I had no hesitation in accepting a consultancy position with Gusto. I am looking forward to playing a significant role in ensuring that Gusto fulfills the strategic vision Paul has set out.”
CHRIS HUTCHINGS Consultant
Chris is a well regarded person in the Football industry and we are delighted to have him on board as a Consultant at Gusto. Chris had a fantastic career as both a player and manager. His playing career comprised of 468 appearances scoring 21 goals as a defender – beginning his career at Chelsea, he went on to play for Brighton, Huddersfield. Walsall and Rotherham United. After his playing career, Chris went in to coaching and began his coaching role at Rotherham as their youth team coach before moving to Bradford City as the assistant manager to Chris Kamara then continuing the same role under Paul Jewell. In his time at Bradford City, Chris guided the club from the 2nd division to the Premier League. During 2001, Chris linked up with Jewell again as assistant manager at Wigan Athletic and in 2007 he became first team manager. In 2008 he joined Derby County as assistant manager and in 2009 joined Walsall as their first team manager spending 2 years with the club. In 2011 he joined Ipswich Town as assistant manager and had a brief spell as caretaker manager.
Paul Storer, Managing Director of Gusto commented; “We are thrilled to have Hutch on board as a consultant. His knowledge and experience in the game is first class and he brings another dimension to our business. Chris also has a great talent for spotting potential in players and identifying strengths – he is a great addition to Team Gusto!”
Commenting on his appointment Chris said; “I am delighted to be joining Gusto! Paul certainly has a vision for how the business operates and with his open and honest approach and client driven focus, I couldn’t turn the opportunity down to join Paul and the team at Gusto and I am looking forward to getting stuck in!”
"If football has taught me anything it is that you can overcome anything if, and only if, you love something enough." - Lionel Messi
Gusto Sports Management are proud to work with the following athletes;
Joe Skarz is an experience professional who operates from Left back or central defence. Joe has over 400 football league appearances to his name. Joe started his career at Huddersfield Town (2006-2010) making 68 appearances scoring 1 goal, he had loan spells at both Hartlepool and Shrewsbury (2009). He signed for Bury in 2010 after he left his hometown club Huddersfield Town, during his time at Bury he made 130 appearances and chipping in with 4 goals and during his time he became a fans favourite. In 2013 he joined Rotherham United and had a 2 year spell at the club making 58 appearances. In 2015 he joined Oxford United and during his 2 seasons at the club made 89 appearances. In 2018 he re-joined Bury but went out on loan to Halifax for a season and made 24 appearances. At the start of the 2019/2020 season Joe signed for Kettering Town and was made the club captain. Joe signed for Grantham Town halfway through the 2019/2020 season and also became captain of the team. Joe has signed for Golcar United for the 2021/2022 season as player coach.
Reuben is a great professional who can operate on the wing, midfield or forward. He became the youngest player to make his debut in the football league at the age of 15 for Barnsley. Reuben started his career at Barnsley in 2008 initially in the youth team but very quickly progressed in to the first team – at Barnsley he made 46 appearances scoring 3 goals during his time. He also went on loan to Scunthorpe and Rochdale. In 2015, Reuben signed for Rochdale and spent two seasons with the club making 34 appearances and scoring 2 goals. Reuben signed a 1-year contract at Halifax Town for the 2020/21 season.
Olly is 21 years old and plays as a number 10 but can also operate on either wing. Olly was at Huddersfield Town from a very young age and has come through their academy system. He played for the U23s team from the age of 18 producing great results on the pitch. Olly went on loan to Barrow for the 2019/20 season and was part of Barrow’s promotion campaign playing 30 games for them and scoring 4 goals with plenty of assists to his name. Olly is a great player with a real eye for goal and is a highly intelligent player who likes to get in behind the defence and score goals as well as creating goal opportunities for his teammates. Olly has recently signed another 1-year contract at York City for the 2021/22 season.
Danny Walker-Rice is a very promising 20 year old forward, who has just signed for Bala Town. Danny came through the youth system at Tranmere from the age of 9 until he was released at the end of the 2020/21 season. He can play in a variety of attacking positions, as a second striker, a number 10, or as a winger.
Michael Donohue (Donners) is a very promising & talented 23 year old, his best position is as a number 4 but he can operate as a winger/wing back, Michael began his career with Everton at the age of 8, he moved on loan to Barrow in February 2016. He signed for Fleetwood Town in July 2017, making his senior debut for the club on the 8th of November 2017 against Carlisle United. He signed on loan for Tamworth in March 2018. In September 2018 he joined FC United of Manchester on a short term loan. In January 2019 Michael joined FC United of Manchester on a permanent deal after being released from his Fleetwood Town contract and he is vice-captain of the club.
Bailey Thompson is a very promising 20 year old centre forward who signed his first professional contract with League One club Tranmere Rovers. Bailey is a tall, strong centre forward who is very good in the air and certainly knows where the goal is! Bailey signed a 1-year contract at Tadcaster Albion for the 2020/21 season. Bailey signed for Guiseley for an undisclosed fee from Tadcaster in January 2021 on a contract until the end of the season and has now been extended for the 2021/22 season.
Jamie Spencer is a 23 year old midfield player. He started his career at Huddersfield Town where he was a member of the under 23 squad after captaining the under 18’s. Jamie left Huddersfield to join Bradford Park Avenue in the summer of 2017 where he made 80 appearances and scoring 4 goals. In June 2019 Jamie signed for Guiseley and during his time at the club has become and integral part of the team with his hard working performances and leadership on the pitch along with an impressive goal scoring tally for a midfield player. Jamie signed for Spennymoor Town for the 2020/21 season. Jamie has re-joined Guiseley for the 2021/22 season.
John is 27 years old and recently signed a contract with Spennymoor Town for the 2021/22 season. He previously played for Ashton United and Guiseley. John can play either as a full back, wing back or winger and is blessed with great pace, skilfulness and delivery. John has a bright future within the game and all at Gusto are looking forward to working with him.
Corey is a very exciting 19 year old Centre Forward who can also operate on either wing. Corey has already broken into the first team at National League North side Blyth Spartans. He joined Blyth from Gateshead and has a raw potential within the game that we are very much looking forward to seeing develop as he looks to cement his place in Spartans’ first team for the 2021/22 season. Corey is very much one to watch!
Scott McLean is 24 years old and is a right or left sided wing back who can also operate as a attacking midfielder. Scott spent the 2019/2020 season playing for Annan Athletic in the Scottish second division. Scott came through the youth system at Kilmarnock and made his debut at the age of 17 against Celtic in a 2-2 draw. Scott joined Annan from Queens Park. During the last 18 months he has been on trial at Cardiff and Middlesbrough. A very skilful player with an eye for goal, both footed and fantastic at set-pieces, Scott has over 80 senior appearances to his name. Scott signed a 2-year contract with Spennymoor Town in August 2020. Team Gusto are excited to work with Scott over the coming years.
Dom is 21 years old and a product of the Huddersfield Town elite development team. Dom can operate as a right or left sided midfielder or, as a number 10. He signed for Huddersfield at the age of 15 and during his time there he played for the U18’s and U23’s team and was remarkably successful at the club also winning the Academy Player of the Year in 2018. Dom has had spells on loan at Larne FC in 2019 and most recently played on loan at Gateshead during the 2019/20 season playing 30 games for the club, scoring 5 goals as well as chipping in with many assists. He is a great player who loves to get on the scoresheet as well as providing goal opportunities for his team mates. Dom has signed another 1-year contract with Halifax Town for the 2021/22 season after impressing last season.
Will is 21 years old and plays as a Goalkeeper. He is 6’3″ in height. Will is a fantastic shot stopper who commands his box well and his distribution is fantastic. He is a great leader at organising his defence and a very vocal goalkeeper. Will started his career at a young age at Crewe Alexandra where he spent 10 years through the academy set-up. He signed for Stevenage in 2018 and during that time he had loan spells at Royston Town & Bedford. In 2019 he signed for Halifax Town and spent the 2019/2020 season with Halifax. Will signed a short-term deal with Tadcaster Albion for the 2020/21 season.
Tom is 21 years old and plays as a central defender or full back. He is 6’2″ in height who is exceptionally good in the air. Tom also has great pace and is a fantastic passer of a ball. He is a great leader on the pitch who likes to organise the defensive line. Tom started his career with Preston North End from a young age until he left the club in May 2019. During his time at Preston, he went on loan to Ashton United and Kendal Town. Tom signed for Chorley at the beginning of the 2019/2020 season. During his time at Chorley, he signed a dual registration with Kendal Town where he played 10 games scoring 2 goals. Tom signed for FC United of Manchester for the 2020/21 season. Tom has recently signed a 1 year contract at Macclesfield Town for the 2021/22 season.
Harrison is a 20 year old goalkeeper. A fantastic stopper of shots with first-class distribution , he is 6’2″ in height. Harrison has great defence organisational skills and the vocal ability expected of a goalkeeper. From the young age of 9, Harrison has played at clubs including Leeds United, Manchester City, Sheffield United and Mansfield. Most recently he has played for Huddersfield Town for the U17s, U19s & U23s. During his time at Huddersfield, he spent time on loan at Liversedge FC and Ossett United. Harrison played for Halifax Town in the 2020/21 season. He has signed a 1 year contract at Tadcaster Albion for the 2021/22 season.
Lebrun is 25 years old, plays as a Midfielder and is 6’4″ in height. He is a hard-working midfield player who likes to get on the ball and make things happen for his team. Lebrun is strong in tackle and great in the air with his height. He is also a great set-piece taker and has a great record from scoring from the penalty spot. He started his career with Sheffield FC but soon moved on to Tadcaster Albion where he became a fans favourite after constantly showing good performances on the pitch. Lebrun signed for Guiseley for the 2020/21 season and after a very impressive season the club offered him a new and improved deal for the 2021/22 season.
Paul is 23 years old and plays as a Striker. He is very quick and likes to play on the last man. Paul has scored goals at all the club her has played for and, certainly has a great record finding the back of the net. Paul is a product of Newcastle United Academy. He signed a 1-year contract with Gateshead at the start of the 2019/20 season and during that time, he went on loan to Whitby Town scoring 10 goals in 11 games. Gateshead offered him another 1-year contract for the 2020/21 season. Paul spent time on loan at Blyth Spartans until Gateshead recalled him back in January 2021. Paul signed a new deal at Gateshead for the 2021/22 season.
Liam is 19 years old and is a goalkeeper. He is 6’2″ in height. Liam is a great shot stopper, commands the box well and has first-class distribution. Starting his career at Curzon Ashton, Liam signed for Mossley for the 2020/21 season and was the number 1 at the club. Liam has recently had trials with Sheffield Wednesday and Wigan Athletic and he certainly has a bright future in the game.
Jack is 26 years of age and plays as an attacking midfielder/striker. Jack spent 15 years at Liverpool FC including 5 years as a pro. Quick, strong and has a fantastic left foot strike on him, Jack has unbelievable technical ability. During his time at Liverpool, he had successful loan spells at Cheltenham, Burton, Morecambe and Tranmere where he found the net on several occasions for each club. After leaving Liverpool at the age of 22, Jack signed for Tranmere in 2017 and spent 2 years at the club helping them to promotion back into the Football League. Jack has recently been playing for Warrington and Southport but is now fully focused on getting back to full time football. Jack has signed for Curzon Ashton for the 2021/22 season on a 1 year contract.
George is 21 years old and can operate in defence or midfield. A product of the Sheffield United Academy until he left in the summer of 2019. George is a hard-working player who loves to tackle and is a very consistent performer in any position he is asked to play. George has spent the last 2 seasons playing for Guiseley in the NLN and has played over 80 games at this level becoming an integral part of the Guiseley team due to the fact he constantly delivers excellent performances on the pitch.
Ollie is 18 years old and can operate as a defender or wing back. A product of Bradford City Academy until the age of 15, Ollie has recently been captain for Guiseley Academy team and has become an instrumental figure in this team with his tremendous performances on the pitch. Guiseley’s First Team Management have been very impressed with Ollie and as a result have offered him a 1-year contract for the 2021/22 season. He is a hard-working player who likes to get on the ball and make things happen, Ollie certainly likes a challenge and is always 100% committed.
Conrad is one of the country’s most exciting young coaching prospects. He is currently Head of Academy Coaching at AFC Flyde and first team coach. He was also the Women’s team manager at the club up until 18 months ago. Conrad holds his UEFA A License and before joining AFC Flyde he had spent over 6 years at Manchester City. An experienced coach with an enthusiasm and love for the game, Conrad is a professional with key skills in coaching and player development at both senior and academy level with elite athletes in both the men’s and women’s game.
Paul Quinn is a well regarded young coach currently working with Sheffield United Academy. Paul began his managerial career at Brighouse Town where he achieved numerous awards and recognition including promotion to the Northern Premier League Division as well as recording the club’s best run in both the FA Cup and the FA Vase. On leaving Brighouse Town, Paul had a brief stint as manager at Shaw Lane FC after which he joined Ossett United as assistant manager and won silverware during his time. Most recently Paul was manager at Tadcaster Albion where he spent 2 years. Paul’s playing experience includes Ashton United, Mossley, Liversedge, Emley and Brighouse Town.
Paul Stephenson is a very experienced coach and former player. As a player he positioned as a winger or central midfielder starting his career at Newcastle United then going on to play for Millwall, Gillingham, Brentford, York and Hartlepool making a total of 485 appearances and scoring 28 goals. At the end of his playing career, Paul moved into coaching and passed his UEFA A License badge in 2003. His first coaching role was with Newcastle United as the academy coach then moving to Hartlepool where he had a spell as caretaker manager. In 2007 Paul joined Norwich as first team coach then afterwards moved to Huddersfield Town as first team coach working alongside Lee Clark. In 2012 Paul became assistant manager at Accrington Stanley working with James Beattie then during 2014 he joined Blackpool as first team coach reuniting his partnership with Lee Clark. In 2017 Paul joined Middlesborough as Under 23 head coach where he has developed a handful of players into the first team squad including Lewis Wing, Marcus Tavernier and Connor Malley all of who came through Paul’s coaching and leadership and are now part of the Middlesborough first team squad playing in the Championship. Paul is currently assistant manager at Kilmarnock FC
Brian had a fantastic career as a player with over 500 football league appearances for clubs including Stoke, Cheltenham, Bristol City, Colchester and Oldham Athletic. Brian recently announced his retirement from playing and now Gusto Sports Management will be supporting Brian as he enters a new chapter of the game with aspirations to be a successful manager/coach. Team Gusto look forward to working with Brian.
We, as a country and as an industry, are in unprecedented times with no firm knowledge of when our lives will return to normal and, what that normal looks like. As a business we have been having regular conference calls to try, as best as we can, to plan for whatever eventualities there are especially within the football world.
Gusto is still very much open for business! We are keeping in touch with our valued clients every week and are always at the end of a phone or Zoom to help them with any advice, or just to be there for them. This is an uncertain time for footballers, some leagues have announced their plans while others are still working on them and for players about to be out of contract, this can be a difficult time.
As well as being here for our clients, we are also here for any players who don’t currently have representation. There is no obligation whatsoever to sign with us, we’re just here for a chat and any advice you may require at this time. We are experts on contractual issues, we have contacts at a large number of clubs and a client base whom we genuinely care about and, if we can help anybody at this uncertain and difficult time then we are happy to do so.