Gusto Sports Management was formed in May 2019, but was discussed and planned for months in advance driven by the love of the game resulting in the inception of Gusto.

Managing Director

Paul Storer is Gusto’s Managing Director and has successfully run and managed commercial enterprises for over 15 years.  From a manufacturing and distribution background, Paul has led teams of over 100 staff in the effective management and development of business growth and profitable expansion in alignment with organisational goals.  Paul has spearheaded the sale of two businesses and as a result, has advanced skills in negotiation and co-operation in order to get the most efficient and effective outcome for the parties involved.

Relationship management and ensuring the most productive and paramount results means Paul represents clients with their best interests at the forefront.  Integrity and good judgment are skills which allow Paul, along with the rest of the team at Gusto Sports Management, to effectively represent clients while having the commercial foresight to achieve the optimum transaction outcome for all concerned.

Outside of his work life, Paul has a great interest in all sports and has played football at a semi-professional level.  Paul has also managed various teams at a local league level.  Paul also holds his FA Intermediary Licence.

FA Registered Intermediary; IMS004037


Neil Joy has over 20 years’ experience working in the professional football industry as an accountant, club secretary and chief executive, predominantly in the Football League with Oldham Athletic, where he also sat on the Board of Directors, and in the National League with AFC Fylde.  He currently serves as an independent disciplinary panel member of Manchester County FA and maintains a significant interest in grassroots football in his role as Treasurer of Glossop North End Juniors & Ladies, a registered Charity

Neil Joy said about his appointment;

“I am delighted to be joining the team at Gusto Sports Management.  After initial discussions with Paul Storer, it was clear that he wants to bring a fresh and dynamic approach to the industry and this, coupled with his passion, professionalism, and commitment to ensuring his clients receive the highest standard of advice and representation meant I had no hesitation in accepting a consultancy position with Gusto.  I am looking forward to playing a significant role in ensuring that Gusto fulfills the strategic vision Paul has set out.”


Chris is a well regarded person in the Football industry and we are delighted to have him on board as a Consultant at Gusto.  Chris had a fantastic career as both a player and manager.  His playing career comprised of 468 appearances scoring 21 goals as a defender – beginning his career at Chelsea, he went on to play for Brighton, Huddersfield. Walsall and Rotherham United.  After his playing career, Chris went in to coaching and began his coaching role at Rotherham as their youth team coach before moving to Bradford City as the assistant manager to Chris Kamara then continuing the same role under Paul Jewell.  In his time at Bradford City, Chris guided the club from the 2nd division to the Premier League.  During 2001, Chris linked up with Jewell again as assistant manager at Wigan Athletic and in 2007 he became first team manager.  In 2008 he joined Derby County as assistant manager and in 2009 joined Walsall as their first team manager spending 2 years with the club.  In 2011 he joined Ipswich Town as assistant manager and had a brief spell as caretaker manager. 

Paul Storer, Managing Director of Gusto commented; “We are thrilled to have Hutch on board as a consultant.  His knowledge and experience in the game is first class and he brings another dimension to our business.  Chris also has a great talent for spotting potential in players and identifying strengths – he is a great addition to Team Gusto!” 

Commenting on his appointment Chris said; “I am delighted to be joining Gusto!  Paul certainly has a vision for how the business operates and with his open and honest approach and client driven focus, I couldn’t turn the opportunity down to join Paul and the team at Gusto and I am looking forward to getting stuck in!”