Gusto Sports Management

About

Gusto Sports Management was established in May 2019 by Paul Storer and exists as a sports management agency to manage talent with integrity.

Founding Director Paul Storer has experience both within the game and in commercial business and, after extensive research into what players actually want from their agent, decided to take the leap and Gusto Sports Management Ltd was born.

As part of the research we spoke to players at all levels of the game, from the Premier League down to National League North, including current and former internationals in order to find out what they want from their agents, what they do and don’t like, and most importantly, how they would improve the service.

The key point to emerge was that of communication in both the bad times and the good. Indeed, it was felt more important that communication between agent and player was integral during the bad times whether that is due to an injury, being out of the first team or, being out of contract. Honesty at all times was also given to us as a major factor by players as to what they wanted to see from their agents.

It is on these principles that Gusto Sports Management is built. We pride ourselves on creating first class relationships with our clients, taking every opportunity to watch them in action and to speak to them after every game, not just about their performances but also about their lives, any issues they may be facing and to offer guidance wherever possible.

We don’t want to limit ourselves to men’s football, we have a keen interest in the Ladies game and also experience within other sports too.

Services

Gusto Sports Management provides a full range of services to our clients within the sporting world. We do this by holding an initial meeting where we can get to know the player, find out what is important to them and really develop a relationship to see if Gusto is the right fit for them.

As well as the things that you would expect from any professional agency such as contract negotiations, transfer negotiations and sourcing clubs, we also work with a number of preferred partners offering everything from financial and legal advice, contacts for cars, personal commercial image rights deals and health & mental wellbeing advice.

We are available 24/7 for our clients and promise an open, honest and friendly service at all times.

As well as working with footballers, Gusto Sports Management have a strong skillset in working with coaches and managers and those individuals looking to make the transition towards the end of their playing careers.

WHO ARE GUSTO

Gusto Sports Management was formed in May 2019, but was discussed and planned for months in advance driven by the love of the game resulting in the inception of Gusto.

PAUL STORER
Managing Director

Paul Storer is Gusto’s Managing Director and has successfully run and managed commercial enterprises for over 15 years. From a manufacturing and distribution background, Paul has led teams of over 100 staff in the effective management and development of business growth and profitable expansion in alignment with organisational goals. Paul has spearheaded the sale of two businesses and as a result, has advanced skills in negotiation and co-operation in order to get the most efficient and effective outcome for the parties involved.

Relationship management and ensuring the most productive and paramount results means Paul represents clients with their best interests at the forefront. Integrity and good judgment are skills which allow Paul, along with the rest of the team at Gusto Sports Management, to effectively represent clients while having the commercial foresight to achieve the optimum transaction outcome for all concerned.

Outside of his work life, Paul has a great interest in all sports and has played football at a semi-professional level. Paul has also managed various teams at a local league level. Paul also holds his FA Intermediary Licence.

FA Registered Intermediary; IMS004037

Clients

Gusto Sports Management are proud to work with the following athletes;

JIMMY KNOWLES

Jimmy is 21 years old and operates as a forward. Jimmy burst into the Mansfield 1st team after impressive displays for the academy squad. With a great work ethic, bags of pace and a real eye for goals, Jimmy has had successful loan spells at Notts County and Greenock Morton during his time at Mansfield. He left Mansfield at the end of the 22/23 season and signed for Boston United on a 1 year deal for the 23/24 season.

CONNOR KIRBY

Connor is 24 years old and plays as a midfielder. Full of energy, covers all areas of the pitch, box to box player and highly intelligent player who likes to get on the ball and make things happen. Connor scores goals and creates opportunities. Previous clubs include Sheffield Wednesday, Harrogate and Altrincham. He is currently at Buxton in the NLN and signed for them at the start of the 22/23 season. Connor has all the ability to become an EFL player.

DANNY GREENFIELD

Danny is 22 years old and plays as a central midfielder. Danny is a highly intelligent player, high energy who likes to make things happen on the ball to create opportunities for his team. His previous clubs include Man Utd (youth), Barnsley academy), Matlock and Scarborough. Danny currently plays at Spennymore Town in the NLN and is a keen member of their team, a player with a very bright future in the game and has all the qualities and attributes for EFL league.

LUKE HALL

Luke is 20 years old and plays as an attacking midfielder or a forward. Energetic and fast with on the ball intelligence and a drive to make things happen, Luke scores goals and creates plenty of opportunities. Previous clubs include Sheffield Wednesday, Sheffield FC, Matlock and Guiseley. Luke is currently at Workshop Town in the NPL and he was a key member of the squad who gained promotion last season. A player with a bright future in the game possessing the attributes for the EFL.

BRAD NICHOLSON

Brad is 25 years old and can operate at left back or left sided centre back. A natural left footer but also very strong on his right, Brad has strength, good in the air, great with the ball with fantastic delivery and an unbelievably long throw. Brad is currently applying his trade at Boston United.

JACOB GRATTON

Jacob is 21 years old and can operate as a midfielder or forward. He has fantastic technical ability, scores goals and creates chances. Jacob’s previous clubs include Rotherham United, Farsley, Guiseley and Belper. He currently plays for Whitby Town.

JOSH ASHMAN

Josh is 19 years old and can operate as a centre back or right back. He has great pace, reads the game well, good in the air and with the football. He was at Sheffield Wednesday from a young age until his release at the end of the 22/23 season and has now signed for Guiseley for the 23/24 season.

OLLY DYSON

Olly is 23 years old and plays as a central midfielder, he can also operate in the number 10. Olly is a great player with a real eye for goal and is a highly intelligent player who likes to get in behind the defence and score goals as well as creating goal opportunities for his teammates. Olly started his career at Huddersfield Town before moving on to Barrow and then York City where he has spent the last few years.

MICHAEL DONOHUE

Michael Donohue (Donners) is 25 year old, his best position is as a number 4 or 8 but he can operate as a 10, Michael began his career with Everton at the age of 8, he moved on to Barrow and then Fleetwood Town. He has been at FC United of Manchester for the last 4 seasons.

BAILEY THOMPSON

Bailey Thompson is a very promising 22 year old centre forward. He is a tall, strong centre forward who is very good in the air and certainly knows where the goal is! Bailey started his career at Tranmere Rovers and then moved on to Tadcaster, Guiseley, Atherton and Hyde. He has recently joined Pontefract Collieries.

JAMIE SPENCER

Jamie Spencer is a 25 year old midfield player. His previous clubs include Huddersfield Town, Guiseley, Spennymoor Town. He is currently at Bradford Park Avenue where he has played for the last couple of seasons.

JOHN LUFUDU

John is 28 years old and can play either as a right full back or wing back and is blessed with great pace, skilfulness and delivery. He previously played for Ashton United, Guiseley and Spennymoor. John signed a 1 year contract at full time club South Shields for the 23/24 season.

COREY McKEOWN

Corey is a very exciting 21 year old attacking midfield player who can also operate on either wing. Corey’s previous clubs include Gateshead and Blyth. Corey is currently applying his trade at Spennymoor Town in the NLN.

DOM TEAR

Dom is 23 years old and a product of the Huddersfield Town elite development team. Dom can operate anywhere in the midfield and also as a number 10. He is a great player who loves to get on the scoresheet as well as providing goal opportunities for his team mates. He has played for Huddersfield, Halifax and is now playing for Scarborough where he has been for a few years now.

LEBRUN MBEKA

Lebrun is 27 years old and operates as a centre half or midfielder. He is 6’4″ in height. He is a hard-working player who likes to get on the ball and make things happen for his team. Lebrun is strong in the tackle and great in the air with his height. He is also a great set-piece taker and has a great record from scoring from the penalty spot. His previous clubs are Tadcaster, Guiseley and Boston. He is currently playing at Spennymoor Town.

PAUL BLACKETT

Paul is 25 years old and plays as a Striker. He is very quick and likes to play on the last man. Paul has scored goals at all the club he has played for and certainly has a great record finding the back of the net. During his career he has played for Newcastle, Gateshead, Blyth and Spennymoor. Paul signed a 2 year deal at South Shields for the 23/24 season.

GEORGE CANTRILL

George is 23 years old and can operate in midfield or defence. A product of the Sheffield United Academy until he left in the summer of 2019. George is a hard-working player who loves a tackle and is a very consistent performer in any position he is asked to play. George signed for Guiseley after leaving Sheffield United and then moved to Alfreton Town at the start of the 22/23 season signing a 2 year deal with the club.

OLLIE BROWN

Ollie is 20 years old and can operate as a midfield or defender. He is a hard-working player who likes to get on the ball and make things happen, Ollie certainly likes a challenge and is always 110% committed. Ollie is currently at Guiseley, he has previously played for Bradford City, Alfreton Town and Atherton Collieries.

LEWIS CUNNINGHAM

Lewis is 21 years old and can operate as a left back or left sided centre half. Lewis started his youth career at Premier League side Manchester City before playing with Barnsley for 6 years after which he went on to Doncaster Rovers for his youth scholarship. Lewis has also played for York City and Birmingham City.

MACKENZIE HEANEY

Mackenzie is 24 years old and can operate as a winger or number 10. Mackenzie is a real talent with a great left foot who loves to deliver great balls into the box, he has goals to his name and is deadly on set pieces. He started his career at Newcastle United and has also played for Whitby, York City and Buxton. He is currently at South Shields FC.

PRINCE EKPOLO

Prince is 30 years old and plays in central midfield. He is a hard-working midfielder who likes to drive at opposition players. His fitness is unbelievable, he breaks up play very well liking the challenge and is always 100% committed. He is currently at Guiseley after leaving Telford at the end of the 22/23 season.

ADAM HAW

Adam is 21 years old and operates as a striker. Adam is a hard-working player, quick and a fantastic finisher with a tremendous amount of goals to his name. He is currently playing for Pontefract Collieries after leaving Guiseley at the end of the 22/23 season.

FRASER PRESTON

Fraser is 24 years old and can operate on either wing or as a striker. Fraser is quick, direct, both footed with excellent technical ability. He started his career at Sheffield Wednesday before moving on to Boston, Alfreton and now at Gainsborough Trinity.

LIAM WALDOCK

Liam is 23 years old and operates as a central midfielder or number 10. Liam has excellent technical ability, is exceptionally good on the ball, brings energy into the midfield and has a very bright future in the game. Liam started his career at Sheffield Wednesday at the age of 8 until he left in 2022. He signed for Gainsborough were he scored 20 goals earning him a move to Alfreton Town for the 23/24 season.

REECE KENDALL

Reece is 24 years old and can operate as a left back, left sided centre back or wing back. Reece has excellent technical ability, is exceptionally good on the ball, great in the air, strong and physical player who brings energy to the team and he is currently playing for Guiseley. Previous to that he was at Matlock and Spennymoor he also has a England C cap to his name.

BAILEY CONWAY

Bailey is 21 years old and operates as a midfielder. Bailey is a tough tackling and technically gifted midfielder who has a very bright future in the game. He started his career at Sheffield United Academy and after leaving he has played for Rossington, Alfreton and Guiseley. He is currently playing for Gainsborough Trinity.

JAY GLOVER

20-year-old Jay operates as a box-to-box midfield player who like to get the ball and make things happen on the pitch. His energy and enthusiasm for the game is very infectious. Jay is currently playing at Sheffield Wednesday and made his senior debut in the Carabao Cup match against Rochdale in August 2022. Jay is certainly a hot prospect in the game.

CONTACT

PAUL STORER

Managing Director

paul@gustosportsmanagement.co.uk

07711 677 824

LATEST FROM TWITTER

Blog

GUSTO SPORTS MANAGEMENT UPDATE – 30/04/20

We, as a country and as an industry, are in unprecedented times with no firm knowledge of when our lives will return to normal and, what that normal looks like. As a business we have been having regular conference calls to try, as best as we can, to plan for whatever eventualities there are especially within the football world.

Gusto is still very much open for business! We are keeping in touch with our valued clients every week and are always at the end of a phone or Zoom to help them with any advice, or just to be there for them. This is an uncertain time for footballers, some leagues have announced their plans while others are still working on them and for players about to be out of contract, this can be a difficult time.

As well as being here for our clients, we are also here for any players who don’t currently have representation. There is no obligation whatsoever to sign with us, we’re just here for a chat and any advice you may require at this time. We are experts on contractual issues, we have contacts at a large number of clubs and a client base whom we genuinely care about and, if we can help anybody at this uncertain and difficult time then we are happy to do so.

Stay Safe and look after yourselves,

Team Gusto

View all blog posts